These subliminal advertisement examples show just how effective this strategy can be. Instead, getting creative with images and incorporating quirky optical illusions can be a far more compelling approach. Interrupting a TV show to flash a company logo for a split second or trying to hide audio messages is embarrassingly obvious to consumers, most of whom are smarter than those marketers give them credit for. Overt attempts at subliminal advertising – like the ineffective examples we cover in the next section – rarely work. With the right approach, a marketer can make sure that the audience knows they’re in on the joke – not that they’re being laughed at. Great subliminal messaging should make viewers feel like they’ve discovered a fun “secret message,” not like they’ve been tricked or fooled. Now that you have a better idea of the concept in question, let’s look at a few successful subliminal message examples. Examples of Effective Subliminal Advertising It can close the gap between marketers and consumers no awkwardly overt messaging is required. When implemented correctly, it’s a tactic that can help audiences successfully receive whatever message the marketing material is trying to convey. Subliminal messaging can be an extremely useful way for companies and advertisers to communicate certain ideas to consumers without being overly pushy. So, are there any potential benefits to using subliminal messaging? Contrary to what old sci-fi movies and books might have you believe, yes! This is probably the type of subliminal messaging that has the most notable presence in urban legend and conspiracy theories, but it actually isn’t used that often.
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